The global quality assurance and risk management company DNV GL is at the annual GFSI Global Food Safety Conference in Tokyo announcing My Story, an off-the-shelf blockchain based digital assurance solution for the food and beverage industry combining deep industry expertise, physical independent audits with data collection and verification services.
My Story will provide insights into different characteristics and production processes behind the product enabling consumers to make their conscious purchasing decision. By scanning a QR-code, consumers can see the full history of the product and its journey from grape to bottle.
"My Story illuminates products and their supply chain for the benefit of consumers, who will have instant and in-depth access to key products characteristics such as quality, authenticity, origin, ingredients, water and energy consumption and more, all verified by DNV GL along the entire transformation process,” says Luca Crisciotti, CEO of DNV GL – Business Assurance.
"Brands, retailers and transformers will have the possibility to leverage on verified data to better understand their supply chain, while improving every aspect of products with reference to economic, quality, safety, environmental and ethical criteria,” continues Crisciotti. "Retailer and brands will be able to communicate about their products by a narrative in which commitments and key product attributes are verified by DNV GL, and accessible by consumers. My Story will progressively be expanded into other product categories in the food and beverage industry as well as other consumer driven industries".
The Italian wine sector is the first to use the new solution, with the four wine producers Michele Chiarlo, Ricci Curbastro, Ruffino and Torrevento being the frontrunners. They will feature the My Story label on their bottles in stores within the end of the year.
Federdoc, which represents more than 70% of the Italian wine production considers My Story a very interesting initiative for the consumers. The Italian wine inspection authority Valoritalia, which provides data gathered during regulatory inspection activities, is involved in this project.
"My Story is our first solution based on our brand new Digital Assurance concept which already goes far beyond tracking a product from the point of origin up to the consumer. The VeChain powered Blockchain application will be available on DNV GL’s data management platform Veracity. This is only the first step of a longer journey in which we will leverage on the combined and coherent use of Blockchain, IoT, Data Curation and Artificial Intelligence to help customers building trust on their products, improving their performances and increasing efficiency in processes," says Digital Transformation Director in DNV GL - Business Assurance Renato Grottola.